A way, other than SEO, to drive traffic to your site through clicks.
Your ad is ranked based on how much you are willing to spend on each click. This is called a bid. You will place a bid on a keyword that will determine your ad placement. We just threw a lot of PPC jargon at you, but don’t worry. We are here to figure this out for you.
The first step in using the PPC advertisement model. What are your customers searching in order to find your ad? Knowing what keywords to choose is crucial in creating successful ad campaigns and sending leads to your site who will actually convert.
What is the structure and nature of your campaign? While keywords are important for PPC campaigns, the makeup of the campaign itself is equally important. Behind each great campaign is a subset of ad groups. We structure the keywords and content of each ad group to build you the best possible campaigns.
You need to know what you are spending to find out if the clicks you are getting are worth the cost of the ad. It’s a lot to think about, but we’ll organize your ad spend so that you can get the most out of every single campaign.
With PPC ads, you want to outbid your competitors who are going after your keywords, without overspending. A keyword is what your clients will search to find and click on your site (we hope that click leads to a sale). How much is your client’s click worth? We can help you figure that out.
You want your ads to be as effective as possible. With SEO in mind, this becomes both an art and a science. We remain up-to-date with the best, most SEO-friendly copywriting tactics for PPC ads. From analyzing the target market to character count, we will make sure you get the most out of your ads.
It’s important to keep tabs on how much your clicks are actually worth. We’ll keep you informed on how many leads are generated and what percentage of those leads are actually becoming sales. That is, after all, what this is all about.
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